Precision farming in Europe took off about 20 years ago. The GPS and sensor aided technique in principle offers huge potential to improve efficiency and precision with respect for our environment. Nevertheless, the impossibilities seem to prevent a real breakthrough. 

As from the beginning, the main focus has been on technology. Technology that, if you take a close look, hasn’t changed that much over the past decades. Of course we now use centimetre precision and autopilot steering systems, but the problems still are interpretation and translation of the collected data. How can you relate lower yields to soil conditions or nutrient deficits, or both?